Statistics. Yuck!

That's not a word that exactly screams 50 Shades of Grey. Or it could be, I mean, whatever floats your boat. We don’t judge around here. But regardless if you hate it more than stepping on a piece of LEGO, or love it more than Zlatan loves Zlatan, one thing is for sure: you really need to pay close attention to it in order to have a great website.



Goals drives your business

Measurable goals are what drives the development of your new site, which means that making decisions based on existing statistics are critical to your business. 

Before you begin the process of redesigning your site, use existing data to determine which pages and content your visitors read and which they don’t read.

Not analyzing your currents statistics can create two problems:

  1. You change the things that work really well on your site (why fix what is not broken?)
  2. You keep underperforming elements of the site (do you know what the definition of insanity is? Doing the same thing over and over again and expecting different results).


Look for statistics and benchmarks

Instead, you should look at your statistics in Google Analytics before making any changes. Another good tip is to use tools to assess how successful your competitors' websites and content is. It can create the basis for new ideas for how your company can improve.


Important Statistics to look at:

  • Bounce rate
  • Time on Site
  • Number of pageviews
  • Click Through Rate
  • Conversion Rate
  • New leads / contacts
  • Number of new deals closed
  • Traffic Sources
  • Most shared content
  • Inbound Links
  • Business Critical Keyword rankings



You are always welcome to leave a comment if you have any questions regarding Google analytics or statistics - just leave a comment and I get back to you. :)


 Looking for more redesign tips? Check out our guide.