We live in a time of instant gratification. The sooner we can get what we want, the better. So having a slow loading time on your website could be a potential pitfall for your business. But do you know what the best part about this problem is? It’s a really easy thing to fix.


Check the size of your photos

One reason that modern websites are sometimes perceived as slow is because they are slightly heavier to load than the old website since all photos are uploaded in a larger size. The solution? Make sure that your photos are uploaded in manageable sizes. The larger they are, the longer your loading time will be.


40% gone in 3 seconds

Statistics show that the loading time has a direct impact on how visitors perceive a website and 40% of them tend to leave a website if it has not finished loading within 3 seconds. 47% of consumers expect a web page to load in 2 seconds or less (source Kissmetrics). Remember - you get what you pay for!  Read this article to learn more - What Is the True Cost of Building and Managing a WordPress Website?


Cache is king

Your website should have optimized caching (compression) for faster loading times. By making sure that your website has caching, every visitors time on your site will be logged and saved. This means that every time they log, the site will load faster for them than on their original visit. Learn more about cache tools by reading this blog - The Best WordPress Cache Plugins And How To Use Them

Let’s not crash your website by having a slow website. It’s an easy thing to manage, and it can be the difference between converting a new customer, or not getting any customers at all. Make sure your photos are the right size, your servers are fast and that your site has optimized caching.


Checklist for speed:

  • Ask your agency where your website is installed and why they chose this option.
  • A cache utility can reduce loading times drastically 
  • Professionally coded websites reduces the amount of data the visitor's device needs to load when using the website.


 Looking for more website redesign tips?

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