Digital design | Website redesign

Let's Not Crash Your Website by: Putting Design Over Functionality

By Andreas Uneby | 2016.02.27

Reading time: 2 minutes
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You want your site to look amazing (or, crisp as we prefer to say). You want a stylish design, colors that pop and a personal touch - and there isn't anything wrong with that. But it's important to remember that all of that is secondary to functionality.

Focus on your users

Don’t get me wrong. A good looking website is a good looking website. We are not asking you to make your site look like a sack of potatoes. But, a website should be pleasing to look at while being user-friendly. So when you start designing and you see something you like, take a step back and think:

"Is that friendly for my users?"

 

Forget the trends

It’s easy to get caught up in what everybody else is doing, and strive to follow the trends of the time. But there is one problem with this: the recent trends are not always what is best for your ideal customer's behavior. If we overlook this when we build the website, the visitors will leave without converting against your S.M.A.R.T goals. It’s good that your website looks fantastic - but a fantastic website converts visitors. It's all about the bottom line.

Your website should look good, while still focusing on the user. It’s no easy task, but whenever you have to make a decision between design and functionality, go for the functionality. Forget the trends, and focus on the end user.

 

Checklist for a functional website:

 

  • Start with wireframes focused on the end user.
  • Keep buttons, CTA’s, navigation and forms simple and clean with direct language.
  • Test, test and improve each day; that's how your design gets even better.
  • Add fancy designed details last.

 

What's your 50 cent?

 

Please let me know what you think? If you want to know more of you succeed with your website redesing please download our guide.

Download the guide

By Andreas Uneby

Art Director

After finishing his bachelors degree, he took his talents to Piteå, but felt like it was time to move down to Stockholm and see what all the fuss is about. Regardless of where he is, three things are for sure: there will be coffee, Star Wars references and a bunch of hearty laughs.
Art Director

Efter att ha avslutat sin kandidatexamen tog han sina talanger till Piteå, men kände snabbt att det var dags att flytta ner till Stockholm och se vad alla snackar om. Oavsett var han är, är tre saker säkra: det kommer att finnas kaffe, vackert arbete och ett gäng rejäla skratt.

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