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Triangle of Growth

Customers expectations have changed drastically over the past few decades, and the rate of change is accelerating with each innovative leap. To meet these expectations, your organisation should have real-time data about customers to attract, engage, and delight them along every stage of the customer journey. That's where we come in - We take our customers to the moon!

People | Process | Technology

The Winning Formula - Triangle of Growth

It is becoming increasingly difficult to cut through the noise and make your brand stand out in the crowd. To make matters worse, many marketing, sales and customer success departments are trapped in old "Frankensystems" - a sticky web of outdated software solutions that are not integrated with each other and doesn't fully serve the needs of your business.

The formula for sustainable growth, and the profitability that comes as a result of it, lies in delivering ongoing value for your customers. We have come to expect more from the brands we love, and thus, we also expect more from everyone else. For your organisation to be successful in the modern era, you need to ensure that you have the tools to succeed. Are you the hero that will bring your company into the future? 

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Triangle of Growth explained

Any competent leader in the modern age will understand the importance of a shared reality across marketing, sales, and customer service departments. Tearing down silos and providing relevant information to those who need it, when they need it, will enable your team to stay ahead of the curve. If that wasn't enough, easier and more accurate reporting is the icing on the cake that typically spurs action from the C-suite or executive committee.

If you claim to put your clients and customers in the center, strive to get the most "bang for your buck" with every marketing dollar, and make sure that the churn between marketing and sales is minimal - you need to provide your frontline teams with the tools to succeed. Our launchpad is well tested, optimised to deliver results, and flexible enough to be tailored to the specific needs of your organisation. Let's review how we prepare for a successful moonshot... 

1. People

Using a data-driven approach to identify high-impact actions is the reason why our clients love us. Partnering up with iGoMoon should be a "no-brainer" investment, and you can expect to feel the same way if our relationship has developed to this depth. We achieve this through: 

  • Understanding how to give you the highest ROI for your marketing, sales and customer service activities.
  • Cultivating our curiosity to encapsulate the primary initiatives that will benefit your business model and buyer personas.
  • Focusing on driving sustainable and profitable growth for your company through challenging the status quo and staying ahead of trends.

Teaming up with iGoMoon will give you almost instant access to a highly competent, experienced, and motivated team. It doesn't matter if you need extra bandwidth to implement changes and managing the change, or you are looking for a long-term partner to support you with your organisations long-term strategic goals and execution. We are here to add momentum to the flywheel that drives your business.

Find out your expected ROI for HubSpot Sales and Marketing Hub with our ROI calculator.

Get the right people onboard your rocket

2. Process

Regardless if you are making a massive shift from an outdated or insufficient CRM and several associated systems, or you are about to scale up and find the perfect CRM solution, we are here to provide you with the perfect flight plan. During our Discovery and CRM workshops we:

  • Perform an audit - Our team will review your currently available datasets prior to our first workshop. For example the data from your Google Analytics portal (you'll need to give us access first of course). We will also review the Discovery Questionnaire that you are required to submit at least one week prior to the workshop. 
  • Workshop - Preferably on-site and together with your team. If you are unable to join us at our offices in central Stockholm, we will either do the workshop remotely or come to your location. This is where the magic happens, and we do a deeper dive into your organisation, goals, and strategic ambitions. 
  • Prepare and present - The results of our analysis and close collaboration with your team will result in a flight plan for an optimal route to your desired destination. From this point onward, it is up to you how you want to proceed, there is no commitment to continue working with iGoMoon - but for some reason, most of our clients tend to want us onboard for the journey to the moon and beyond.

Proper planning prevents poor performance

3. Technology

CRM implementation, ERP integrations, or HubSpot onboarding for any combination of their available hubs - These are just a few examples of what we can help you build in the HubSpot ecosystem.

We will make sure you get it right from the start. During any of these processes we will also build upon our relationship, and we are confident that you will want to keep us onboard your rocket until your course has been perfected and your team is in orbit. In any case, our team knows how to launch your organisation towards: 

  • Generating more traffic, leads, and an increased product demand.
  • Aligning your marketing, sales and customer services teams and enabling them to perform at their peak.
  • Implementing a future-proof, sustainable, and scalable tech stack that will put you in pole position. 
  • Building and implementing the necessary integrations your business needs to give your departments a 360 degree overview of the customer journey.

A single source of truth that breaks down your silos

Discovery

1. Discover

The Discovery workshop is designed to give you an understanding of your company’s untapped potential and for us to understand more about your challenges, goals, resources, and technology. This is also an opportunity for you to assess if iGoMoon is the right partner for you.

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2. Build

We implement a scoped project, which in most cases means we are building you a sales-ready HubSpot website, doing a CRM implementation, providing an ERP integration, or performing a HubSpot CMS migration. We can of course onboard you and your team to hit the ground running with any combination of the HubSpot Hubs - Marketing, Sales, Service, CMS and Operations. 

CRM Fundamentals Workshop
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3. Grow

The extent to which we will continue to collaborate will be determined by the first two stages. No growth journey is alike, and if we are a good match we would love to keep boosting your rocket as you proceed towards orbit. Your ambitions become our ambitions, and we proceed to take your customers to the moon alongside your in-house team. 

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